Business English · Sprint

[ F-06 Social-Media Micro-Content ]

Write short, clear and engaging posts for social-media platforms – with attention-grabbing hooks, a fitting tone and a clear call to action. A focused 4-week sprint from the Foundations series (B1) that concludes with an Eloquia Micro-Certificate.

Who is this sprint for?

For concise, on-brand social-media copy

This sprint is aimed at B1 participants who want to communicate concisely and on-brand on social media – whether for the company page, their own profile or a mini campaign. Bookable for individual professionals as well as entire teams.

Language focus

What you'll learn in the sprint

[ 01 ]

Simple & direct

Short sentences, clear verbs, active language – quick to understand.

[ 02 ]

Headlines & CTAs

Formulate a hook, a benefit promise and a clear call to action (CTA).

[ 03 ]

Hashtags & emojis

Choose them sensibly, use them sparingly, preserve readability and tone.

[ 04 ]

Platform-appropriate tone

Adapt tone and length: LinkedIn, Instagram, X, Facebook, TikTok.

[ 05 ]

Strong hooks

Win attention in the first sentence and tempt the reader to read on.

[ 06 ]

Cut & sharpen

Condense messages into concise captions – without losing substance.

Format & practice

Typical course tasks

Every unit is communicative and immediately usable in your working day. In small groups you write and sharpen real posts with direct feedback.

  • Posts for the company page – examples on a product, event or recruiting with a hook and a CTA
  • Cut & sharpen – rewrite longer texts into concise captions, with a clear structure
  • Plan a mini campaign – create 3–5 posts with a topic plan, hashtags, CTA and image ideas
Request a sprint

Sprint at a glance

  • Level Foundations · B1
  • Format 4 weeks · 1× 135 min/week · 12 teaching units
  • Group max. 8 participants, on-site in Frankfurt or live-online
  • Completion Eloquia Micro-Certificate
  • Price 299 € (Single-Sprint)
For individuals & companies

Individually, in a team – and in any language

This sprint is open to individual professionals as well as entire teams. Individuals book the sprint singly or in the Skill-Pass, companies flexibly for their staff.

The format is not limited to English: on request, we offer the same focused sprints in further languages too – for example Business German, French or Spanish.

Request it in your language

Part of the Foundations series

  • F-01 Small Talk & Networking
  • F-02 Telephoning Essentials
  • F-03 Email Fundamentals
  • F-04 Meeting Participation
  • F-05 Customer Service English
  • F-06 Social-Media Micro-Content this sprint

Ready for Social-Media Micro-Content?

Tell us your goal – we'll give you the next start date and advise on individual or team booking.

Request a sprint

The whole programme

18 sprints across three levels – from Foundations (B1) to Leadership (C1). Stack skills to suit your needs.

To the programme
Rosanna Bull
Your contact

Rosanna Bull

Director of Studies

rbull@eloquia.com · +49 (0)69 23 85 93 14